One of the things I love about selling on Etsy is that you actually *meet* people. It really is a community, not just an impersonal shopping site. I've met several wonderful folks through Etsy: the Arts in RI street team, local buyers who meet me for a cup of coffee instead of having their print shipped, friendly buyers and sellers with great talent and interesting stories...
The system Etsy has set up - with individual artists controlling their own shops, and many modes of easy communication - definitely helps encourage this community feeling.
Why am I talking about this topic this morning? Well, omitting details to protect privacy, it is through the Etsy community that I found out about the novel "The Selected Works of T. S. Spivet" by Reif Larson, and it sounds pretty darn good. (The website is fun to explore as well.)
(Image from Amazon.com, where you can pre-order the book.)